Designer
IAA Mobility 2027
Event Design
Branding
Stage design
Graphic Design
The IAA Mobility 2027 stage design project at Siegestor in Munich focused on creating a temporary covered event structure in one of the city’s most iconic public spaces. The brief included the development of an arena-style seating layout with full weather protection, a main stage for live presentations and programming, as well as integrated backstage facilities and production areas. The design responded to the urban context of central Munich, combining functional event infrastructure with a strong architectural presence in a high-traffic public landmark.
Design Toolkit
Autocad
Rhino
Keyshot
Adobe Illustrator
Adobe Photoshop
Project Overview
IAA Mobility 2027 is one of the world’s leading mobility platforms, bringing together automotive brands, technology companies, and urban mobility solutions in Munich. As part of the city programme, Siegestor becomes a key public stage location, hosting live presentations, talks, and brand activations in a highly visible urban setting. The stage design at Siegestor focuses on creating a covered performance and audience space that supports a diverse programme while integrating into the historic and architectural context of the site
Design requirements
Covered main stage with arena-style seating, designed as a protected audience space for live presentations and performances. The setup included a fully equipped backstage area for production and operations, integrated LED systems for content and visuals, an information point for visitors, and designated zones for brand activations with food trucks and food partners. Entertainment programming was supported through flexible areas designed to host continuous public-facing activity throughout the event.
Technical Deliveries
Technical deliverables for the IAA Mobility 2027 stage at Siegestor in Munich include comprehensive 2D plans, production drawings, and detailed documentation for the temporary stage, covered arena seating, and backstage infrastructure. Coordination drawings define structural requirements, technical grids, and integrated systems such as lighting, LED, and power distribution. Additional planning covers visitor flow, capacity scenarios, accessibility, and safe circulation routes within the public space, aligned with stage programming, audience configurations, and surrounding urban conditions.
