Designer
Amway
The Healthspan Experience
Event Design
Branding
Product Experience
Graphic Design
Amway is a global direct selling company offering health, beauty, and home care products through a network of independent distributors. The flexible product showcase is designed as a modular system that can be reused throughout the year and adapted to different venues and spatial configurations. Built for repeated deployment, the design allows for efficient setup, reconfiguration, and consistent brand presentation across a variety of event formats and locations.
Design Toolkit
Autocad
Rhino
Keyshot
Adobe Illustrator
Adobe Photoshop
Project Overview
The Amway Healthspan Experience is an interactive journey structured around four themed hubs, each reflecting a different moment of the day and its connection to wellbeing. The experience guides visitors through a progression of environments focused on nutrition, activity, recovery, and balance, combining product education with immersive storytelling. Each hub is designed as a distinct space while maintaining a coherent narrative flow across the full experience.
Design requirements
The design required a flexible, reconfigurable space adaptable for different events throughout the year, accommodating around 3,000 guests over a three-day programme. The development focused on a modular system supported by 3D modelling, visualisations, and moodboards to explore spatial layouts, atmospheres, and functional configurations. The concept prioritised adaptability in structure, branding, and circulation to support a range of event formats and venue conditions.
